Shanghai Tech WriterTechnical Writing, Technology, Web2.0, Google, Shanghai, China

Google Analytics provides extensive reports and stats about your website such as visitors, page views, bounce rate, top keyword search, referrals, popular contents, etc… I started using Google Analytics several weeks ago to track web stats for Shanghai Tech Writer.  Thought I’d start sharing a few interesting stats about this blog.

July  2008

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Thoughts About Stats from This Month:

1. Bounce rate of 25% means that 25% of all visitors find this blog irrelevant to whatever they were searching for and leave. The lower the bounce rate, the better/more relevant your blog is. 25% is actually a really good number because that means the majority of visitors (many first-time visitors) find this blog relevant / interesting. My personal blog and food blog on the other hand have bounce rates around 65-70%!!! 
2. Based on the top 10 keyword search, it looks like people are interested in reading about technical writing and photo templates.
3. Thanks to a few good referrals that brought visitors interested in what I have to blog about.
4. Unfortunately, people have an average attention span of 3 minutes 13 seconds before they move on to something else.
5. Shanghai has the most visitors of all cities. Um . . .  I think that was me.